|To the Project Gravitas community,
It is hard to imagine a day without women. Because women are at the center of everything we do at Project Gravitas.
International Women’s Day serves as a reminder that, today and every day, we believe in women and how we are holding up half the sky…
… In the workplace, women account for 47% of all workers in the United States
… In our schools, more than three-quarters of public school teachers are women
… In our homes, while men are doing more housework and spending more time with their children than they used to, women still handle the bulk of these household duties, and mothers devote 13.5 hours per week to childcare, compared to 7.3 hours for dads
…In our communities, 36 million of the 62 million Americans who volunteered to work for free for nonprofits and other organizations in 2015 were women.
A dear friend reminded me that it has been less than 100 years since the 19th Amendment was passed, and less than 50 years since my alma mater started admitting women. More than anything, these milestones signaled to me that progress is possible in our lifetime. I hope that in our lifetime (and perhaps even sooner!), we will see the wage gap solved, more women leading global companies, and full gender equality.
The women we serve, our Women of Gravitas, and our team remind me that today, and the other 364 days of the year, we can make this happen.
When we decided to make our first-ever style of pants, The Annie, we discovered a rich feminist history surrounding this now-ubiquitous fashion silhouette. From ancient Greece to present day, a woman’s choice to wear pants has been daring, often rebellious. Merely a feminist call for practical attire, women’s request to wear pants was met with repeated backlash. For several decades, women could be arrested for wearing pants in public! Pants have been, and continue to be, a symbol for gender equality.
Explore our timeline to learn just some of the significant times women wore the pants in the name of social progress.
This just scratches the surface of our findings! We hope these leave you inspired to learn more and feel a heightened sense of pride when you wear the pants. So, join the pants revolution! With our Annie pant, we’re embracing a new era with this silhouette—one that answers women’s needs for great work pants that don’t ask you to sacrifice comfort, that feel like leggings but look like trousers. Who says we can’t have it all?
|To the Project Gravitas community,
Starting a brand-new year always fills me with a sense of adventure.
In 2016, I focused my year on intentions: having a vision for what we want our lives to be, believing that we already have what we need inside us, and finding the courage to say these intentions out loud and live them in the present, as a state of mind.
This year, I’ve challenged myself and our team to think outside of ourselves and consider what we can do to improve the world at large. Personally, I am focusing on the ways I can create positive change for others. As a company, we are always refining how we can arm you with the tools to take action. And in 2017, we have big steps planned that we hope will help you make a difference.
For example, if you follow us on Instagram, you know that our first step in 2017 is the launch of our very first style of pants – The Annie. We excitedly launched this new category to solve what we believe is an unmet need for many women, myself included (you can read more about the inspiration here). But I’ve come to see The Annie pant as more than a standalone, confidence-boosting piece. In researching pants, we learned about their rich feminist history, the ideals they’ve stood for, and the controversy they’ve stirred. We’re excited to be a part of this evolving story and to explore it with you in the coming weeks.
We believe a Confidence Movement is more important for women than ever before. We as a community are more powerful than we know. When we let our lights shine, when we have each other’s backs, and when we work together, everything is possible.
Let’s walk into this New Year together.
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