Behind the Scenes: Inspiration in the Garment District

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Just a few blocks south of the bustle and bright lights of Times Square, Manhattan’s famous Garment District pulses with the imagination, creativity and energy that embodies the city as a whole. We’re happy to call this hustling midtown ‘hood home, where inspiration arrives at every turn. Here are some of our team’s favorite go-to’s.

Flying Tiger

Based in Copenhagen, this gem of a brand has opened a few locations throughout the city. With its ever-rotating selection of colorful, quirky goods, from kitchen gadgets, to home, to office supplies, you’re guaranteed to find some treasures. The brightly lit, colorful store presentation only adds to the fun. Bonus: everything is wildly affordable and totally smile-inducing.


Location: 920 Broadway, New York, NY


Mood Fabrics

Well before its Project Runway fame, Mood Fabrics has been coveted as a Fashion District favorite for its incredible array of textiles. Trust us, it doesn’t disappoint in person! Here at Project Gravitas, we may not use fabrics from Mood but are more than happy to stroll the aisles for hours to take in the countless patterns, textures and colors.


225 W 37th St, New York, NY 10018



We head to the Museum of Modern Art when we need a break from the chaos of midtown. There’s nothing better than relaxing in the courtyard to collect your thoughts or rebooting your energy with a wander through an exhibit.


Location: 11 W 53rd St, New York, NY 10019


M & J Trimming

Ready for floor-to-ceiling inspiration? Make your way to M & J Trimming for all things buttons, bobs, ribbons, and so much more! Just staring at the rainbow of colors so beautifully organized is a soothing way to spend a few minutes.


Location:1008 Avenue of the Americas (btw 37th & 38th St.)

I believe The Future is Female

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To our Project Gravitas community,

Earlier this year, Woman of Gravitas Shelley Zalis introduced me to the book, The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule The World. The book posits that the world would be a better place if it were driven by attributes most associated with women (nurturing, communication, sharing) versus a winner-takes-all, masculine approach to getting things done. When I met one of the co-authors, John Gerzema, I was moved to learn that he wrote the book with his daughter in mind.

The book prompted me to remember moments in my career when being a woman has been an asset. For example, a consulting colleague once asked me how I had developed such a close client relationship with a male senior executive. I responded, “I know nothing about sports, so I asked him about his granddaughter’s christening and how his son was doing in his first job.” On the flip side, I learned that I don’t play a zero-sum game effectively. On a project with an all-male team that had sharp elbows, I tried to compete, but ultimately, was penalized in my annual review for not being collegial.

So, I have come to embrace my feminine strengths. I am selfless, expressive, passionate, flexible, collaborative – all atributes John Gerzema’s survey reveals as feminine qualities that are more strongly related to leadership.

That’s why I’m proud to introduce the inaugural piece in our second Confidence Series, our seasonal collection that interprets a fashion trend for the Gravitas Woman. Confidence Series .02 – The Ultimate Blouse Wardrobe answers the eternal question, “What do I wear this with?” For our first piece in this series, The Jane Blouse, we created a top that embodies The Athena Doctrine.

We hope the on-trend lace detail reminds you of what it means to be uniquely female, while the crisp design and professional silhouette give you the power to own your feminine strength. Because, as someone once said, “A woman trying to be a man is a waste of a woman.”

With gratitude,
Lisa Sun
CEO & Founder, Project Gravitas

Project Gravitas Comes to the Red Door

Arden Gravitas

Why I Love Birthdays


To our Project Gravitas community, 

I love birthdays. I love others’ birthdays. I love my own birthday.

It is the one time of year where you have full permission to unabashedly celebrate your presence on this planet (and your nearest and dearest get to toast how lucky they are that you are in their lives!).My favorite question to ask on a birthday is, “What are you most looking forward to in this next year of life?” There is such a sense of hope and renewal on a birthday.

In honor of this sentiment and in celebration of our company’s birthday, we have launched our Begin Again series, featuring your stories. Each story is an embodiment of the birthday spirit, because it takes real gravitas to reflect on why you’re so special, to believe in yourself, and to press the reset button. As my father likes to say, “Every day can feel like your birthday.”

When I founded this company, my hope was to empower you to own your moment every day. Thank you for inviting us to be a part of your lives. It is always more fun to celebrate a birthday with the ones you love.

With gratitude,
Lisa Sun
CEO & Founder, Project Gravitas

And to all the Cancers and Leos who share our birthday month, here’s to you on your special day:
July 3:  
Nancy C. – Happy Birthday!
July 8:  Annmarie T. – Happy Birthday and enjoy!
July 13:  Alison Singer – Happy Birthday to our Woman of Gravitas!
July 14:  Kristen Hamilton – Happy Birthday to our Woman of Gravitas!
July 18:  Ileana – “Happy Birthday prima!” – Wendy
July 26:  Valerie S. – Happy Birthday!
July 27:  Kim – “Have a blessed birthday, Love ya.” – Tanya R.
July 28:  Cathleen – “Thought you’d like these clothes.” – Mom
July 30:  Melinda L. – “God Bless You on Your Birthday. Happy 60th!” – Helen H.

Visit to experience the Perfect Dress - Italian fabrics, made in NYC, with a slimming secret!


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