Category Archives: Things of Note

Step With Me Into 2017


To the Project Gravitas community,

Starting a brand-new year always fills me with a sense of adventure.

In 2016, I focused my year on intentions: having a vision for what we want our lives to be, believing that we already have what we need inside us, and finding the courage to say these intentions out loud and live them in the present, as a state of mind.

This year, I’ve challenged myself and our team to think outside of ourselves and consider what we can do to improve the world at large. Personally, I am focusing on the ways I can create positive change for others. As a company, we are always refining how we can arm you with the tools to take action. And in 2017, we have big steps planned that we hope will help you make a difference.

For example, if you follow us on Instagram, you know that our first step in 2017 is the launch of our very first style of pants – The Annie. We excitedly launched this new category to solve what we believe is an unmet need for many women, myself included (you can read more about the inspiration here). But I’ve come to see The Annie pant as more than a standalone, confidence-boosting piece. In researching pants, we learned about their rich feminist history, the ideals they’ve stood for, and the controversy they’ve stirred. We’re excited to be a part of this evolving story and to explore it with you in the coming weeks.

We believe a Confidence Movement is more important for women than ever before. We as a community are more powerful than we know. When we let our lights shine, when we have each other’s backs, and when we work together, everything is possible.

Let’s walk into this New Year together.

With gratitude,

Lisa Sun
CEO & Founder, Project Gravitas


I believe The Future is Female

Untitled 3 copy 3

To our Project Gravitas community,

Earlier this year, Woman of Gravitas Shelley Zalis introduced me to the book, The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule The World. The book posits that the world would be a better place if it were driven by attributes most associated with women (nurturing, communication, sharing) versus a winner-takes-all, masculine approach to getting things done. When I met one of the co-authors, John Gerzema, I was moved to learn that he wrote the book with his daughter in mind.

The book prompted me to remember moments in my career when being a woman has been an asset. For example, a consulting colleague once asked me how I had developed such a close client relationship with a male senior executive. I responded, “I know nothing about sports, so I asked him about his granddaughter’s christening and how his son was doing in his first job.” On the flip side, I learned that I don’t play a zero-sum game effectively. On a project with an all-male team that had sharp elbows, I tried to compete, but ultimately, was penalized in my annual review for not being collegial.

So, I have come to embrace my feminine strengths. I am selfless, expressive, passionate, flexible, collaborative – all atributes John Gerzema’s survey reveals as feminine qualities that are more strongly related to leadership.

That’s why I’m proud to introduce the inaugural piece in our second Confidence Series, our seasonal collection that interprets a fashion trend for the Gravitas Woman. Confidence Series .02 – The Ultimate Blouse Wardrobe answers the eternal question, “What do I wear this with?” For our first piece in this series, The Jane Blouse, we created a top that embodies The Athena Doctrine.

We hope the on-trend lace detail reminds you of what it means to be uniquely female, while the crisp design and professional silhouette give you the power to own your feminine strength. Because, as someone once said, “A woman trying to be a man is a waste of a woman.”

With gratitude,
Lisa Sun
CEO & Founder, Project Gravitas

Why I Love Birthdays


To our Project Gravitas community, 

I love birthdays. I love others’ birthdays. I love my own birthday.

It is the one time of year where you have full permission to unabashedly celebrate your presence on this planet (and your nearest and dearest get to toast how lucky they are that you are in their lives!).My favorite question to ask on a birthday is, “What are you most looking forward to in this next year of life?” There is such a sense of hope and renewal on a birthday.

In honor of this sentiment and in celebration of our company’s birthday, we have launched our Begin Again series, featuring your stories. Each story is an embodiment of the birthday spirit, because it takes real gravitas to reflect on why you’re so special, to believe in yourself, and to press the reset button. As my father likes to say, “Every day can feel like your birthday.”

When I founded this company, my hope was to empower you to own your moment every day. Thank you for inviting us to be a part of your lives. It is always more fun to celebrate a birthday with the ones you love.

With gratitude,
Lisa Sun
CEO & Founder, Project Gravitas

And to all the Cancers and Leos who share our birthday month, here’s to you on your special day:
July 3:  
Nancy C. – Happy Birthday!
July 8:  Annmarie T. – Happy Birthday and enjoy!
July 13:  Alison Singer – Happy Birthday to our Woman of Gravitas!
July 14:  Kristen Hamilton – Happy Birthday to our Woman of Gravitas!
July 18:  Ileana – “Happy Birthday prima!” – Wendy
July 26:  Valerie S. – Happy Birthday!
July 27:  Kim – “Have a blessed birthday, Love ya.” – Tanya R.
July 28:  Cathleen – “Thought you’d like these clothes.” – Mom
July 30:  Melinda L. – “God Bless You on Your Birthday. Happy 60th!” – Helen H.

A Personal Reflection: My First Day


[Photo by Lisa Sun]

On my first day interning with Project Gravitas, I hopped on a train with the team and traveled down to Washington, DC for the United State of Women Summit. The summit, which took place on June 14, 2016, focused on the challenges women face and how we can move forward. These challenges include physical, economic, and emotional abuse, as well as a lack of educational opportunities around the globe. President Barack Obama and First Lady Michelle Obama each spoke about how we can empower women not only on a nation-wide level, but also a personal level.

The morning of the summit, we woke up early and went to the Walter E. Washington Convention Center, where our team set up a display featuring our cape blazers, vests, and a few different styles of dresses in The Girls’ Lounge. Throughout the day, we alternated between listening to presenters, speaking with brilliant women, and styling women with our Josephine Cape Blazer – the ultimate super hero uniform.


[Photo by Sylvie Palmer]

Listening to powerful presenters, such as President Barack Obama, discuss their views on how we can close the gender gap was incredibly inspiring. The diverse range of speakers also included Bamby Salcedo (president and CEO of the Trans Latin@ Coalition), eleven-year old Mikaila Ulmer (founder of Me & the Bees Lemonade), and one of the most successful investors in the world, Warren Buffett.

During the summit, I learned about how President Barack Obama and Vice President Joe Biden have both taken legal action to ensure progress for gender equality. For example, the first piece of legislation that Obama signed as President of the United States was the Lilly Ledbetter Fair Pay Act of 2009, and he later signed the Affordable Care Act, which covers, among other things, the cost of birth control for women across the country. As a senator in 1994, Joe Biden created and helped pass the Violence Against Women Act. During the United State of Women Summit, President Barack Obama declared, “I may be a little grayer than I was eight years ago, but this is what a feminist looks like.” In response, all 5,000 attendees gave the President a standing ovation. Later, he also said, “Our country is not just about the Benjamins. It’s about the Tubmans too. We need all our young people to know that Clara Barton and Lucretia Mott and Sojourner Truth and Eleanor Roosevelt and Dorothy Height. Those aren’t just for women’s history month. They’re the authors of our history. Women who shaped our destiny.” This particular quotation resonated with me because hearing the President of the United States say that women’s history is equally as important as men’s history felt like an important step to overcoming sexism. Both men inspired the crowd of activists by discussing their opposition to discriminatory stereotypes that confine women, especially in the workplace.


[Photo by Sylvie Palmer]

Later in the day, Michelle Obama was joined by Oprah Winfrey, and the two discussed their personal experiences as women in positions of power. Their conversation touched on topics such as staying true to yourself while trying to help everyone around you. Mrs. Winfrey also asked Mrs. Obama to share her opinion on the idea that women either can’t or must “have it all.” To this, she responded, “You can get it all, but it’s hard to get it all at the same time. It’s just a matter of managing expectations.” The First Lady proceeded to describe how she “blocks out the haters” and their sexist and aggressive comments. Later, the two women discussed how to empower girls and make women feel more confident. Their authenticity and humor were equally uplifting and inspiring.

While attending The United State of Women Summit, I was awestruck being in the same room as so many of my personal heroes. I will always remember the powerful feeling that comes from sharing ideas and creating a community to fight for a common cause. 


[Photo by Sylvie Palmer]


-Sylvie Palmer, Project Gravitas Intern 

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