Category Archives: Things of Note

Her-story of Pants

When we decided to make our first-ever style of pants, The Annie, we discovered a rich feminist history surrounding this now-ubiquitous fashion silhouette. From ancient Greece to present day, a woman’s choice to wear pants has been daring, often rebellious. Merely a feminist call for practical attire, women’s request to wear pants was met with repeated backlash. For several decades, women could be arrested for wearing pants in public! Pants have been, and continue to be, a symbol for gender equality.

Explore our timeline to learn just some of the significant times women wore the pants in the name of social progress.


This just scratches the surface of our findings! We hope these leave you inspired to learn more and feel a heightened sense of pride when you wear the pants. So, join the pants revolution! With our Annie pant, we’re embracing a new era with this silhouette—one that answers women’s needs for great work pants that don’t ask you to sacrifice comfort, that feel like leggings but look like trousers. Who says we can’t have it all?


Step With Me Into 2017


To the Project Gravitas community,

Starting a brand-new year always fills me with a sense of adventure.

In 2016, I focused my year on intentions: having a vision for what we want our lives to be, believing that we already have what we need inside us, and finding the courage to say these intentions out loud and live them in the present, as a state of mind.

This year, I’ve challenged myself and our team to think outside of ourselves and consider what we can do to improve the world at large. Personally, I am focusing on the ways I can create positive change for others. As a company, we are always refining how we can arm you with the tools to take action. And in 2017, we have big steps planned that we hope will help you make a difference.

For example, if you follow us on Instagram, you know that our first step in 2017 is the launch of our very first style of pants – The Annie. We excitedly launched this new category to solve what we believe is an unmet need for many women, myself included (you can read more about the inspiration here). But I’ve come to see The Annie pant as more than a standalone, confidence-boosting piece. In researching pants, we learned about their rich feminist history, the ideals they’ve stood for, and the controversy they’ve stirred. We’re excited to be a part of this evolving story and to explore it with you in the coming weeks.

We believe a Confidence Movement is more important for women than ever before. We as a community are more powerful than we know. When we let our lights shine, when we have each other’s backs, and when we work together, everything is possible.

Let’s walk into this New Year together.

With gratitude,

Lisa Sun
CEO & Founder, Project Gravitas


I believe The Future is Female

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To our Project Gravitas community,

Earlier this year, Woman of Gravitas Shelley Zalis introduced me to the book, The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule The World. The book posits that the world would be a better place if it were driven by attributes most associated with women (nurturing, communication, sharing) versus a winner-takes-all, masculine approach to getting things done. When I met one of the co-authors, John Gerzema, I was moved to learn that he wrote the book with his daughter in mind.

The book prompted me to remember moments in my career when being a woman has been an asset. For example, a consulting colleague once asked me how I had developed such a close client relationship with a male senior executive. I responded, “I know nothing about sports, so I asked him about his granddaughter’s christening and how his son was doing in his first job.” On the flip side, I learned that I don’t play a zero-sum game effectively. On a project with an all-male team that had sharp elbows, I tried to compete, but ultimately, was penalized in my annual review for not being collegial.

So, I have come to embrace my feminine strengths. I am selfless, expressive, passionate, flexible, collaborative – all atributes John Gerzema’s survey reveals as feminine qualities that are more strongly related to leadership.

That’s why I’m proud to introduce the inaugural piece in our second Confidence Series, our seasonal collection that interprets a fashion trend for the Gravitas Woman. Confidence Series .02 – The Ultimate Blouse Wardrobe answers the eternal question, “What do I wear this with?” For our first piece in this series, The Jane Blouse, we created a top that embodies The Athena Doctrine.

We hope the on-trend lace detail reminds you of what it means to be uniquely female, while the crisp design and professional silhouette give you the power to own your feminine strength. Because, as someone once said, “A woman trying to be a man is a waste of a woman.”

With gratitude,
Lisa Sun
CEO & Founder, Project Gravitas

Why I Love Birthdays


To our Project Gravitas community, 

I love birthdays. I love others’ birthdays. I love my own birthday.

It is the one time of year where you have full permission to unabashedly celebrate your presence on this planet (and your nearest and dearest get to toast how lucky they are that you are in their lives!).My favorite question to ask on a birthday is, “What are you most looking forward to in this next year of life?” There is such a sense of hope and renewal on a birthday.

In honor of this sentiment and in celebration of our company’s birthday, we have launched our Begin Again series, featuring your stories. Each story is an embodiment of the birthday spirit, because it takes real gravitas to reflect on why you’re so special, to believe in yourself, and to press the reset button. As my father likes to say, “Every day can feel like your birthday.”

When I founded this company, my hope was to empower you to own your moment every day. Thank you for inviting us to be a part of your lives. It is always more fun to celebrate a birthday with the ones you love.

With gratitude,
Lisa Sun
CEO & Founder, Project Gravitas

And to all the Cancers and Leos who share our birthday month, here’s to you on your special day:
July 3:  
Nancy C. – Happy Birthday!
July 8:  Annmarie T. – Happy Birthday and enjoy!
July 13:  Alison Singer – Happy Birthday to our Woman of Gravitas!
July 14:  Kristen Hamilton – Happy Birthday to our Woman of Gravitas!
July 18:  Ileana – “Happy Birthday prima!” – Wendy
July 26:  Valerie S. – Happy Birthday!
July 27:  Kim – “Have a blessed birthday, Love ya.” – Tanya R.
July 28:  Cathleen – “Thought you’d like these clothes.” – Mom
July 30:  Melinda L. – “God Bless You on Your Birthday. Happy 60th!” – Helen H.

Visit to experience the Perfect Dress - Italian fabrics, made in NYC, with a slimming secret!


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