Category Archives: Show Us Your Gravitas!

Washington, D.C.’s Fashion Game Changer

Marissa Mitrovitch, Politiquette, July 2016
























When you think of the U.S.’s most fashion-forward cities, New York City and Los Angeles effortlessly spring to mind, from the street styles of SoHo to Hollywood’s red carpet glamour. But in between these two sartorial hot spots are equally energetic metropolises, each emerging with its own unique style that reflects its way of life.














Meet Marissa Mitrovich, the woman who’s putting Washington, D.C. on the map for being as fashionably polished as it is political. As the Founder and Editor of the Washington, D.C. based style blog, Politiquette, Marissa has advanced fashion in our nation’s capital by dressing and acting as a style resource for its most influential politicos. In addition to offering fashion and beauty expertise, Politiquette spotlights the many artists, entrepreneurs, innovators and leaders who help D.C. thrive.

Marissa Mitrovitch, Politiquette, July 2016

























Read more about how Marissa is changing the face of Washington, D.C.’s fashion right here.

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The Girl Who Dressed Like Her Hotel…Take Two

the girl who dressed like her hotel

We love when women own their moment. It’s our company tagline, it’s what fuels us as a team, it’s why we care so much about finding women the perfect confidence-boosting dress. So when we heard about “the girl who dressed like her hotel,” our first thought was, “wow, she is our kind of girl.” She took a potentially awkward situation and completely owned it, recognizing the humor and embracing it. With close to 6 million views on Imgur now, she has become a viral sensation.

To kick off New York City’s Fashion Week, the Marriott Autograph Collection invited us to dress the woman herself – Lauren Clark – for the Algonquin Hotel. Below is a recap of what it was like to help Lauren own her moment on a whole new (chic) level.

Designated a New York City Historic Landmark in 1987, the Algonquin was home to the legendary Round Table, where such literary talents as writer Dorothy Parker and The New Yorker’s Harold Ross built their careers. It was also the first hotel to allow women to travel alone. Our task was to style Lauren for the elegant and classic Barrymore suite.



The girl who dressed like her hotel

With some help from the amazing GlamSquad stylists, Lauren was soon ready to start posing.

The Girl Who Dressed Like Her Hotel




The girl who dressed like her hotel

We chose the Hedy dress for Lauren because it cues glamour and sophistication, and we knew its built-in shapewear secret would give her an extra confidence boost.

girl who dressed like her hotel girl who dressed like her hotel The girl who dressed like a hotel

We’re grateful to join for part two of Lauren’s fashion story because for us, her viral photo is about more than styling serendipity. It’s about a woman who knows how to own her moment.

Special thanks to the Marriott Autograph Collection and the Algonquin Hotel for including us in this shoot. All photographs were taken by Chris Spiegel from Blur Revision Media Design.

Nominate the Next Woman of Gravitas

Nominate the next Woman of Gravitas

We all know women whose stories we want to shout from the rooftops. They are accomplished, courageous, powerful – and always inspiring.

Each month, we look for such a woman to feature.  These are our Women of Gravitas.  We know that there are countless women in our Project Gravitas community whose stories need to be told. And we want to hear them!

So, this month we are turning to YOU for nominations. We are inviting you to help us find our next Woman of Gravitas.  Here’s how:

1)    Post to our Facebook wall a photo of your nominee and why she should be a Woman of Gravitas, including her favorite cause if she has one.

2)    Tag yourself and your friend in the photo.

3)    Share your nomination with your friends.

4)    Check out all of the other nominees and “like” your favorites!


Facebook post

We will choose one or more winning entries in March. Each winner will be featured in a Q&A posted to our site, and she and the person who nominated her will receive the gift of a Project Gravitas dress, skirt or jacket.  Get started now!

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(Y)our Year-In-Review

It’s time to raise a glass and reflect on 2014. Instead of counting the cups of coffee that our team has gone through (rough estimate: 1,500+), we are counting the moments we’ve shared with our amazing Project Gravitas community.

Cheers to the inspiring women who own their moment.  Cheers to the women who believe in doing good and looking fabulous. Whether you own a piece of Gravitas already, follow us on social media, or are just discovering the brand, cheers to you.

And a special toast to all of the women who have shared with us how they’ve owned their moment this year. Here are some of our favorites:


Thank you for making 2014 a very special year.  We look forward to seeing all the ways you #OwnYourMoment in 2015!

Visit to experience the Perfect Dress - Italian fabrics, made in NYC, with a slimming secret!


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