|To the Project Gravitas community,
Starting a brand-new year always fills me with a sense of adventure.
In 2016, I focused my year on intentions: having a vision for what we want our lives to be, believing that we already have what we need inside us, and finding the courage to say these intentions out loud and live them in the present, as a state of mind.
This year, I’ve challenged myself and our team to think outside of ourselves and consider what we can do to improve the world at large. Personally, I am focusing on the ways I can create positive change for others. As a company, we are always refining how we can arm you with the tools to take action. And in 2017, we have big steps planned that we hope will help you make a difference.
For example, if you follow us on Instagram, you know that our first step in 2017 is the launch of our very first style of pants – The Annie. We excitedly launched this new category to solve what we believe is an unmet need for many women, myself included (you can read more about the inspiration here). But I’ve come to see The Annie pant as more than a standalone, confidence-boosting piece. In researching pants, we learned about their rich feminist history, the ideals they’ve stood for, and the controversy they’ve stirred. We’re excited to be a part of this evolving story and to explore it with you in the coming weeks.
We believe a Confidence Movement is more important for women than ever before. We as a community are more powerful than we know. When we let our lights shine, when we have each other’s backs, and when we work together, everything is possible.
Let’s walk into this New Year together.