Author Archives: Gravitas Blogger

We are all Wonder Woman.

Screen Shot 2017-06-13 at 5.10.17 PM

To the Project Gravitas community, 

The new Wonder Woman film is making history. Its director, Patty Jenkins, is the first woman to direct a big-budget superhero movie. It has set box office records. And its heroine is reminding us all to believe in love and change.

In our own small way, we are contributing to this historic moment.  When Warner Brothers and HSN asked us to collaborate on a collection inspired by the film, I jumped at the opportunity. I have read every issue of Wonder Woman, watched every episode, and even read Jill Lepore’s The Secret History of Wonder Woman. Upon meeting Diane von Furstenberg after her own Wonder Woman collaboration, I put on my bucket list: “Make a Wonder Woman Collection some day.”

I am honored and proud to introduce you to the Wonder Woman: Modern Wonder Collection.

Just like every superhero has an origin story, this collection began with the idea that in 2017, superheroes aren’t part-time. We no longer need alter egos. We can tell people we are superheroes and show off our superpowers without fear. We can channel our inner Wonder Woman all day.

So, we’ve created innovative pieces that can double-duty for Diana Prince and Wonder Woman. Every piece has a built-in superpower (our new revolutionary WorkLeisure techno-crepe fabric!) and a Wonder Woman detail to remind you of your superhero status. No outfit change required to fight for truth, beauty, and justice! And, for the first time, we are offering this collection in Sizes 0-24 W and XS-3X, because we believe in Wonder Woman for all.

For me, Wonder Woman has always been the most powerful of the Justice League because she shows us that uniquely female attributes are superpowers. With all her strengths and powers, she’s emotionally intelligent and nurturing. I hope that you channel this energy when you wear these pieces, look in the mirror, and see your inner Wonder Woman winking back at you to take on the day.

If Batman has Alfred, let Gravitas be your trusted valet in your superhero lair closet.  Let’s make this a summer of superhero dressing!

With gratitude,

Lisa Sun
CEO & Founder, Project Gravitas

In Celebration of Women’s History Month

top

Today & Every Day

IWD 2017 women of gravitas

To the Project Gravitas community,

It is hard to imagine a day without women. Because women are at the center of everything we do at Project Gravitas.

International Women’s Day serves as a reminder that, today and every day, we believe in women and how we are holding up half the sky…

… In the workplace, women account for 47% of all workers in the United States

… In our schools, more than three-quarters of public school teachers are women

… In our homes, while men are doing more housework and spending more time with their children than they used to, women still handle the bulk of these household duties, and mothers devote 13.5 hours per week to childcare, compared to 7.3 hours for dads

…In our communities, 36 million of the 62 million Americans who volunteered to work for free for nonprofits and other organizations in 2015 were women.

A dear friend reminded me that it has been less than 100 years since the 19th Amendment was passed, and less than 50 years since my alma mater started admitting women. More than anything, these milestones signaled to me that progress is possible in our lifetime. I hope that in our lifetime (and perhaps even sooner!), we will see the wage gap solved, more women leading global companies, and full gender equality.

The women we serve, our Women of Gravitas, and our team remind me that today, and the other 364 days of the year, we can make this happen.

With gratitude,

Lisa Sun
CEO & Founder, Project Gravitas

 

Her-story of Pants

When we decided to make our first-ever style of pants, The Annie, we discovered a rich feminist history surrounding this now-ubiquitous fashion silhouette. From ancient Greece to present day, a woman’s choice to wear pants has been daring, often rebellious. Merely a feminist call for practical attire, women’s request to wear pants was met with repeated backlash. For several decades, women could be arrested for wearing pants in public! Pants have been, and continue to be, a symbol for gender equality.

Explore our timeline to learn just some of the significant times women wore the pants in the name of social progress.

pants

This just scratches the surface of our findings! We hope these leave you inspired to learn more and feel a heightened sense of pride when you wear the pants. So, join the pants revolution! With our Annie pant, we’re embracing a new era with this silhouette—one that answers women’s needs for great work pants that don’t ask you to sacrifice comfort, that feel like leggings but look like trousers. Who says we can’t have it all?

Slide1

Visit ProjectGravitas.com to experience the Perfect Dress - Italian fabrics, made in NYC, with a slimming secret!

Follow

Get every new post delivered to your Inbox

Join other followers